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Healthcare coverage can be a confusing world, but it’s not something you want to put off understanding. Have you ever asked yourself what the difference is in Medicaid insurance or what you should do if you’ve lost Medicaid and need insurance? This guide tells you everything you need to know whether you have inquiries about … Read more

  Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Since her session wasn’t recorded at the venue, I interviewed Kathy on our podcast so we could share her insights with our wider audience. Whether your healthcare … Read more

  The stigma surrounding behavioral health is finally fading, consumers are seeking help, and all types of behavioral health businesses are booming. Our Senior Account Director Paul Knipe, Josh Weum, and I were among the presenters at this year’s INVEST Conference, where we shared pivotal strategies to reshape your marketing approach—emphasizing the critical role of … Read more

  Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Together, we explore how this evolving strategy can and should be integrated into your broader … Read more

By KIM BELLARD The article I can’t get out of my head is one by Greg Ip in The Wall Street Journal: Crises at Boeing and Intel Area National Emergency. I’m old enough that I remember when the Boeing 707 took airline passenger travel from the prop age to the jet age. I’m old enough … Read more

By MIKE MAGEE My father and Arnold Palmer had a great deal in common – and none of it involved golf. They were both men of faith and lived into their 80’s. My father was Catholic, and Arnold Palmer was Presbyterian. But on the day that Palmer died (September 25, 2016), Benedictine Archabbot Douglas R. … Read more

Learning how to get weed out of your system can feel urgent, especially if you’re preparing for a drug test or want to cleanse for personal reasons. A recent study shows that about 50% of US employers conduct drug tests, which can make anyone who uses cannabis think twice. So, understanding how to remove traces … Read more

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” … Read more

The CyberKnife system uses real-time image guidance technology that operates similarly to cruise missile technology, delivering high doses of radiation with pinpoint accuracy to tumors, minimizing damage to healthy tissues. Unlike traditional radiation therapy, CyberKnife doesn’t require invasive head or body frames to immobilize patients, making the procedure more comfortable while still offering sub-millimeter accuracy … Read more